by trade my father is a farmer.
an independent farmer.
just like his father and his father’s father.
you get the idea.

this past weekend i went with my father to a bull sale. on the ride up i was reviewing the sales booklet — which has pictures of the bulls and breeding information for possible buyers. while flipping through the livestock i began to notice aspects of design that i’d never put together before.

i’ve recently been trying to connect these two worlds i’ve lived in. one being the life i was born into – farming // the other being this creative journey i’ve chosen as a kid who had the talent to doodle and think. by blind observation one would put these two things as polar opposites. now as i have the opportunities to weave these two directions back into my daily life — i’m beginning to see overlaying patterns and language that bring them together.

is it ridiculous to call a bull a website design // perhaps.
but if you pay attention to genetics, intention and the perspective that both are living things — well the lines begin to gray.

first, both are means to an end goal – a producing medium for an end product. these products must both meet the needs for the current consumer market.

second, the genetics or content must be true to your land and local markets. you have to look past the site or bull to understand which aspects are needed for your idea to grow and reproduce a bottom line to keep making your product.

third, both bull and site have to answer to an aesthetic line, form, color and brand to your herd or company. a bull or site design is the keystone to your brand voice and style of finding a niche market approach in the local and global markets we are all now affected by.

vigor hybrid // cross platform branding are almost one in the same — one just has more twang than the other.

forth, as i begin to understand this cross vigor approach to design and farming an abstract form of thinking and lessons to grow in both areas opens up. this is crucial for a curious mind of a designer and son of a farmer. i’ll keep you posted on other observations to come as i continue to visit the farm over the next few months — hopefully years.